How to open a Baidu PPC account ?

Baidu PPC platform is call "Phoenix Nest" in China, which is similar to Google AdWords, but the designs are very different and the procedure is also complicated. I write this in details, so that you could have a better understand how to set up Baidu PPC account or Baidu SEM account.

Feel free to contact me: zhengzhizhong@163.com

1, Prepare a Chinese website.

Before you open a PPC account, you have to prepare a Chinese website and send the website address to Baidu, so that they can tell you whether you are allowed to do advertising in Baidu. In China, there are many restrictions on advertisings. Not every industry can be allowed to do advertising in mainland. For example, medicine, tobacco and lottery are all not permitted to do advertising in Baidu.

2, Provide passport and business licence

At present, Baidu asks foreign clients to provide not only business licence but also the passport of the person who have signed on their licence. If there is no signature on the licence, it will be more complicated.

Usually my foreign clients can't understand why Baidu needs their passports, I have to tell them this is the rule of Baidu, if you want Baidu PPC, then you have to offer it.

3, Get the passport and business licence translated by the translation company specified by Baidu

Baidu also asks the passport and licence to be translated into Chinese, and the translation companies have to be specified by Baidu.

4, Sign on the passort copy and licence copy with clearly letters and seal each page

Because most foreigners' signatures can't be identified clearly as their names, so Baidu will ask you sign again on the passport and licence with clearly letters. This procedure also confuses some of my foreign clients.

5, Sign a contract with Baidu.

OK, this is the last step which also need the clients to take part in. Sign clearly on the contract and give a company seal. And the signature must keep the same with passport and licence.

However, the contract includes 4 pages, so you have to sign on each page and seal the contract as Baidu's rules. On the last page of contract, you have to sign on the right place and seal again. Generally speaking, sign 4 times and seal twice on the contract.

Baidu PPC Contract

Four pages of Baidu contract

how to seal baidu contract

How to seal Baidu PPC contract

Last page

Pay attention to last page

6, Prepay your advertising money into Baidu Platform.

Baidu doesn't accept any foreign credit card and PayPal, for the initial deposit, Baidu even asks you to pay by going to their local store not online. If you have me as your representative, you obviously save a lot of time and trouble!

7, Get your PPC account from Baidu.

Finally you have passed all steps above. Congratulations! Now you could get your ads online.

The procedure seems complicated, but don't worry, just send me the files and I will represent you to deal with Baidu!

Baidu-Platform

Login page of Baidu PPC platform

 

AnitaHow to launch effective China marketing?
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